Course curriculum

  • 1

    Welcome to BRAND ROOTS!

    • Welcome to BRAND ROOTS!

  • 2

    DISCOVERY

    • MODULE 1 - Your Brand Landscape

    • MODULE 2 - You and Your Customers

  • 3

    DEFINITION

    • MODULE 3 - Your Brand Story Part 1: Purpose

    • MODULE 3 - Your Brand Story Part 1: Principles

    • MODULE 3 - Your Brand Story Part 1: Point of Difference

    • MODULE 3 - Your Brand Story Part 1: Personality

    • MODULE 4 - Your Brand Story Part 2: Your Brand Voice

    • MODULE 4 - Your Brand Story Part 2: Your Brand Imperatives and Future Wins

    • MODULE 5 - Your Brand Experience

    • MODULE 6 - Your Brand Roots Summary

  • 4

    That's a wrap!

    • That's it - what the fluff now?!